The Gold Connection has a wide selection of diamonds from which you can choose. Learn more about how to buy a diamond, or tell us what you are looking for, and we will provide options for you. Before you buy the perfect diamond, learn a little about these dazzling stones with The Gold Connection Jewelers’ Diamond Buying Guide. The more you understand, the better decisions you can make. This guide simplifies the four Cs of diamonds – cut, color, clarity, and carat weight, so you can select your diamond based on the same criteria jewelers use to grade them. And if you prefer, you can let the Gold Connection Jewelers staff help you in selecting the perfect stone.
The cut of a diamond has the most effect on its sparkle, or brilliance.
Diamonds with very little color are the most highly valued and are priced accordingly.
Diamonds with few flaws, or inclusions, are very rare and highly valued.